PROJECT 38
They (Youtes) Are Interested!
They (Youtes) Are Interested!
Hagerty’s 2024 survey results found that “While nearly half (47%) of the respondents surveyed noted an interest in owning a classic car (not defined), Gen Z (those born between 1997 and 2012) expressed significantly greater interest at 60%, compared to 31% of Baby Boomers.”
Source: Hagerty 2024 Future of Driving survey. July 23, 2024
Thirty-two percent (32%) of Gen Z and 30% of Millennials surveyed (born between 1981 and 1996) say they "have either owned, or currently own a classic enthusiast vehicle." (The definition of what is considered classics was not defined.)
Source: Kelley Blue Book (Citing Hagerty Survey), Gen Z Loves Classic Cars More Than Boomers” on August 14, 2024